Arguing from the Heart

Can we Lib Dems sometimes be too focused on the detail and forget to show our passion?  Can we be too captured by the pursuit of a logical answer and forget to show our rage?

I will admit that I expected Remain to win the EU Referendum in 2016.  I was convinced that the economic arguments for greater trade, investment and jobs within the EU would prevail over the emotional calls for sovereignty and control that the Leave side put forward.  I got it very wrong.

Waking on 24th June 2016 and hearing the result, I felt the pain in my heart not my head.

This made me realise instantly how we had simply failed to adequately express the emotional reasons why we believe in EU membership – the feeling of solidarity I have with people from across the UK and across the continent; the ability to enrich our communities by sharing freedoms with those people; and it is the spirit of cooperation and collaboration that the UK and EU brings to problem-solving across borders.

From then on I have always believed that we must become better at communicating our values with passion.  We must be able to make our case on emotional grounds.

We believe passionately in making a difference to our communities.  However to win the trust of our communities to make that difference to their lives we must argue our case from the heart, from our values and from our experience and beliefs, and leave the economic forecasts for the spreadsheet junkies.

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